A Fully Licensed Soundtrack, Tailored for Your Brand

Welcome to Your
AB Music Experience

Step into the future of in-store music. This exclusive demo showcases custom-curated music channels built specifically for AB, designed to match your energy, your audience, and your brand DNA. From upbeat morning vibes to late-afternoon chill tracks, every playlist is fully licensed, AI-curated, and optimized for consistency across every location. Plus the custom promos and jingles allow you to unlock third-party advertising.

No royalties. No risk. Just the perfect sound, every time.

A Fully Licensed Soundtrack, Tailored for Your Brand

Welcome to Your
AB Music Experience

No royalties. No risk. Just the perfect sound, every time.

Custom Demo

AB's Jingles & Promos

FLM

Festive Promo (Greek)

Festive Promo (English)

Welcome Jingle (Greek)

Welcome Jingle (English)

Playing

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AB Morning Ease – Fresh Start Shopping

Use: 07:00–11:00 in all formats (AB Supermarkets, AB Food Market, Shop & Go, ENA Cash & Carry).

Psychological goal

Lower early-day stress for shoppers rushing before work or after school drop-off.
Create a warm, organised atmosphere that helps people slow down slightly, scan shelves properly and remember items, which supports basket size.

Musical profile

Tempo: 95–110 BPM.
Style: light contemporary pop, soft indie pop, acoustic soul, gentle electronica.
Vocals: 90 percent vocal tracks, clear positive lyrics, no aggression.
Language: predominantly English and international, with the option to sprinkle in soft Mediterranean influenced tracks without Greek lyrics, in line with AB’s current in-store practice.
Instrumentation: clean guitars, soft keys, subtle beats, no heavy synth leads or big drops.

Psychology notes

Mid tempo and warm harmonies reduce perceived crowding and stress, helping shoppers plan rather than rush.
Bright but not “hype” tracks keep energy up for staff without creating a “nightclub in the morning” feeling.

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Sample Track

AB Family Shop – Daytime Feel-Good

Use: Late morning to late afternoon, especially on high traffic days and family shopping periods.

Psychological goal

Make the store feel lively and modern, while still “background friendly”.
Support dwell time in fresh food, bakery and promotions, and keep families in a positive mood.

Musical profile

Tempo: 100–118 BPM.
Style: mainstream international pop, light dance pop, neo funk, playful RnB, with strong melodic hooks.
Vocals: almost entirely vocal tracks, strong choruses, clean themes.
Language: mostly English and international, with capacity to localise by country later if AB scales to other banners.
Dynamics: smooth energy curve, avoiding sudden genre jumps that could jar older shoppers.

Psychology notes

This is the “brand soundtrack” layer.
Upbeat music at this tempo supports a steady shopping pace, improves mood and makes promotional voice messages feel more positive rather than intrusive.

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Sample Track

AB After-Work Express – Quick Mission Booster

Use: 17:00–21:00 on weekdays and early evenings, when customers are doing quick top-up shops on the way home.

Psychological goal

Support fast, efficient shopping missions while keeping the store welcoming.
Reduce perceived waiting time at checkout during peak evening queues.

Musical profile

Tempo: 110–124 BPM.
Style: crisp pop house, modern dance pop, subtle electronic grooves, light electro funk.
Vocals: strong focus on clear, memorable choruses.
Language: international focus, with a consistent contemporary sound across all territories.
Texture: tighter drum programming, slightly brighter high end to cut through ambient noise.

Psychology notes

Slightly faster tempo subtly nudges shoppers to move with purpose, which helps manage congestion at peak times.
Engaging rhythmic patterns and hooks reduce perceived waiting time in queues.

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Sample Track

AB Fresh & Mediterranean – Fresh Food and Seasonal Focus

Use: Rotating “campaign” playlist for fresh departments, local ranges, olive oil, wine and seasonal Mediterranean events.

Psychological goal

Connect the fresh food and local origin story with sound, without turning the store into a “tourist taverna soundtrack”.
Support premium perception around fresh, deli, bakery and wine.

Musical profile

Tempo: 95–115 BPM.
Style: acoustic and organic grooves with subtle Mediterranean colours (nylon guitar, light percussion, strings), blended with sophisticated international lounge and downtempo pop.
Vocals: mix of vocal and tasteful instrumental tracks, always modern and clean.
Language: mainly international vocals, with the option to selectively add modern Mediterranean flavour tracks where appropriate to the brand.
Tonality: warm, sunny major keys that signal freshness and quality.

Psychology notes

Gentle regional cues increase perceived authenticity of fresh and local ranges.
This playlist is ideal for in-store thematic campaigns (“Greek Week”, “Mediterranean Summer”, “Fresh from our Sea and Fields”) and for synchronised audio messages that talk about provenance and quality.

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Sample Track

AB Calm Queues & Evenings – Comfort and Reassurance

Use: Late evening, lower traffic hours, customer service hotspots, customer care zones, pharmacies inside store, and at times of unusual stress (system issues, long queues).

Psychological goal

Reduce tension and irritation during queues or at the end of a long day.
Make the store feel safe, calm and under control.

Musical profile

Tempo: 88–104 BPM, never dragging but clearly more relaxed than daytime.
Style: warm downtempo pop, soft electronica, acoustic ballads with modern production, gentle lo-fi inspired beats.
Vocals: soft, intimate vocal performance, clear and reassuring.
Language: international, with a focus on universal themes of comfort, optimism and winding down.
Sound design: rounded low-end, no harsh high frequencies, minimal use of aggressive snares or sharp synths.

Psychology notes

Softer sound reduces perceived stress and helps staff interactions stay calm during complaints or problem resolution.
This is also a natural bed for “closing soon” or “thank you for shopping with us” messages, keeping them polite and non-threatening.

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Sample Track

AB Weekend Energy – Promo Power Hours

Use: Friday evening and peak weekend hours, particularly during national campaigns and promotion bursts.

Psychological goal

Create a “weekend buzz” that feels rewarding and energising.
Frame promotional messages inside a positive, exciting soundscape so that promos feel like opportunities, not noise.

Musical profile

Tempo: 112–125 BPM.
Style: high-energy feel-good pop, light EDM crossover, nu-disco and funk influenced tracks.
Vocals: strong anthemic choruses, sing-along feel, but with lyrics screened to be family friendly.
Language: international, current and recent hits style, but drawn from Fully Licensed Music catalogue.
Structure: clear 30–40 second “energy peaks” which are perfect anchor points for side-chain promo messages and tactical inserts.

Psychology notes

Slightly higher arousal state is ideal for time-limited promotions and “stock up now” messaging.
The energy curve is tightly controlled so stores never feel like a club. We maintain a professional grocery environment while delivering a clear weekend lift.

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Sample Track

AB Chiiled Lounge - Calm, Cool, and Contemporary Shopping

Use:
11:00–16:00 in all formats (AB Supermarkets, AB Food Market, Shop & Go, ENA Cash & Carry).

Psychological goal

Maintain a smooth, unhurried midday atmosphere that keeps shoppers relaxed but focused as the store becomes busier.
Support clear decision-making during key shopping hours by reducing cognitive load and softening the sense of crowd movement.
Encourage browsing, discovery, and steady basket-building without creating pressure or over-stimulation.

Musical profile

Tempo: 85–100 BPM, steady and unintrusive.
Style: modern chill-pop, light downtempo, acoustic electronica, warm lo-fi beats, soft neo-soul.
Vocals: 60 percent vocal tracks – gentle, smooth, and intimate. Lyrics should be reassuring, neutral to positive, never dramatic or emotionally heavy.
Language: mostly English and international, with the option for wordless Mediterranean-flavoured textures that fit AB’s brand aesthetic.
Instrumentation: soft guitars, mellow synth pads, brushed percussion, gentle beats, subtle basslines. No sharp edges, no experimental soundscapes, no fast transitions.

Psychology notes

Warm, slow-flowing harmonies help reduce shopper tension as midday queues and foot traffic rise, keeping perception of crowding low.
Soft rhythmic patterns provide a sense of forward motion without urgency, enabling shoppers to stay engaged while feeling comfortably unhurried.
The overall sound is clean, balanced, and modern – creating a “cool quiet zone” that complements AB’s premium, organised in-store experience.

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Sample Track

AB Greek Cocktail Party – Modern Mediterranean Evenings

Use:
17:00–21:00 across all formats (AB Supermarkets, AB Food Market, Shop & Go, ENA Cash & Carry).

Psychological goal

Create a relaxed yet elegant early-evening atmosphere that cues “transition time” – the shift from daytime errands to slow, enjoyable browsing.
Encourage shoppers to linger a little longer, discover new products, and feel inspired to plan dinner, gatherings, or small indulgences.
Support premium basket growth by evoking the mood of a stylish Mediterranean aperitivo hour.

Musical profile

Tempo: 95–120 BPM, with gentle rhythmic lift.
Style: modern Mediterranean lounge, soft nu-disco, contemporary chill-house, acoustic/electronic hybrid grooves.
Vocals: 70 percent vocal tracks – smooth, warm and inviting. Lyrics should be positive, sophisticated, and never intrusive.
Language: a blend of English, international, and light Greek influences, including Mediterranean-flavoured instrumentals that signal locality without becoming traditional or nostalgic.
Instrumentation: muted bass grooves, soft percussion, warm keys, light brass textures, and refined electronic elements. No heavy drops, EDM builds, or overly bright synthesizers.

Psychology notes

Rhythmic but unhurried grooves subtly elevate mood and perceived product quality, supporting premium discovery in wine, deli, and fresh categories.
A refined Mediterranean soundscape evokes social warmth and “evening enjoyment,” which helps shoppers mentally transition to hosting, cooking, and relaxation scenarios.
The overall effect is elegant, modern, and gently uplifting – the sound of an effortless Greek evening beginning to unfold.

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Sample Track

Welcome to Your
AB Music Experience

Welcome to Your
AB Music Experience

AB Morning Ease – Fresh Start Shopping

AB Family Shop – Daytime Feel-Good

AB After-Work Express – Quick Mission Booster

AB Fresh & Mediterranean – Fresh Food and Seasonal Focus

AB Calm Queues & Evenings – Comfort and Reassurance

AB Chiiled Lounge - Calm, Cool, and Contemporary Shopping

AB Greek Cocktail Party – Modern Mediterranean Evenings

Join the In-store Music Revolution

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Welcome to Your AB Music Experience

Welcome to Your AB Music Experience

AB Morning Ease – Fresh Start Shopping

AB Family Shop – Daytime Feel-Good

AB After-Work Express – Quick Mission Booster

AB Fresh & Mediterranean – Fresh Food and Seasonal Focus

AB Calm Queues & Evenings – Comfort and Reassurance

AB Weekend Energy – Promo Power Hours

AB Chiiled Lounge - Calm, Cool, and Contemporary Shopping

AB Greek Cocktail Party – Modern Mediterranean Evenings

Welcome to Your
AB Music Experience

Welcome to Your
AB Music Experience